The idea, motivations and purposes
Then it hit me when I was there that many people don’t know about Peru, its great culture and its charming people. I could hear the kid in myself asking “what happened to your dreams?” I know it sounds trite, but I did. I started to ask myself what had happened to my dreams to give something back to Peru and show it to the world. That’s when I realised that I needed to share with others what Peruvian art consists of.
So I came up with the idea to establish an international and contemporary jewellery brand, taking inspirations from my Peruvian heritage. To achieve this goal, I trained to become a jewellery and gemstone expert at GIA London (Gemmological Institute of America) and acquired a wealth of knowledge by attending jewellery trade shows and engaging with the industrial leaders.
I wanted to create a luxury company that will increase the value add to the Peruvian economy by producing jewellery at home and not just selling metals to others to process. To add the highest services for our jewellery, the company has been set up in London, which is the world’s luxury capital and houses many very successful brands.
By doing this, I will endeavour to be a role model to young Peruvians, to show that they can succeed in business if they work hard and believe in themselves. This is why I have started Soluna brand and company. I hope so much that you like the special jewellery we make for special people like you. I value all feedback and will happily answer any questions you may have.